Some people attempt to gain influence by calling attention to themselves–things they have accomplished, places they have been, things they own, people they know and so forth. While such behavior comes naturally, it does little to improve your standing with those around you because most people resent such behavior. What does improve your standing is calling attention to the deeds and accomplishments of others. This works extremely well for two reasons: First, when you call attention to the accomplishments of someone else, you make that person feel good which naturally endears them to you. Second, you come across to those who observe your behavior as a caring and unselfish human being–the kind of person they want to get to know better. So, the next time you are tempted to call attention to some of your personal deeds and accomplishments, realize that you won’t be doing yourself any favors by doing so.  Instead, direct that attention to the accomplishments of those around you and watch your level of influence take off.