Starbucks has long been known for doing the right thing for its employees. Early on, the company offered health care to its employees when competitors considered the practice a waste of money. Recently, it announced that it was investing $250 million to help at least 25, 000 employees graduate from college by 2025. While this may seem like a generous benefit for employees, there are positive benefits for the company as well. First of all, it makes Starbucks a more desirable place to work. This will decrease turnover among current employees and make the company a magnet for attracting new employees. Second, it will boost the image of the company in the eyes of its customers. When they purchase products at Starbucks, they will know part of their purchase is going for a good cause which will make them more inclined to spread the word about Starbucks. This is just another example of how doing the right thing is always a good thing.
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Great commentary in your blog today about doing the right thing. In my new book I refer to that as character … doing what’s right when nobody’s looking. Oh, how the world needs more of that.
Keep up the great work.
Alan
This is great news for Starbucks, student employees, and customers that appreciate business leaders that make their word good … win/win/win!!