It’s the roughest road that usually leads to success. Why? Because it’s loaded with new challenges and experiences that enable you to learn, grow and expand your comfort zone. Successful people understand this, which is why they rarely take the easy way out of any challenging situation. They know that the rough road will require more effort and involve more stress. They also know that they’ll come out of the experience a more confident and effective person. So, the next time you’re faced with a challenging situation, remember the following cause and effect sequence: The rougher the road, the quicker you’ll learn, the more confident you’ll become and the faster you’ll achieve the success you’re looking for.