Us vs. Them - Enemies

How To Connect Another Person’s Self-Interest With Yours

There is only one thing that gets people excited about doing anything; it’s their self-interest–what’s in it for them.  So, if you want to get people excited about going the extra mile for you over and over again, all you have to do is figure out their self-interest and connect it with yours.  This may…

Dealing With Big Egos

Have you ever found yourself in a position where you had to deal with someone whose ego was as big as a house and you weren’t sure what to do?  Let me tell you from personal experience, once you understand what’s going on, you can literally have these people eating out of the palm of…