Bank Vault

How to Connect Another Person’s Self-Interest with Yours

Special Treatment Often Works Better Than Money When it comes to solving people problems, special treatment often works far better than money. Let me give you an example: A senior vice-president of a bank for whom I was doing some consulting came to me one day crying the blues.  His concern was that some of…

Customers Prefer Special Treatment Over Low Price

Some relatives of mine, Dick and Lucille, own and manage a hardware store in a small town in Michigan.  The hardware store they own is part of a chain of hardware stores that specializes in serving small communities.  When Dick and Lucille moved to this community twenty years ago, they became part of it.  They…