Not only is caring an important self-interest for many people, there is also an incredible payoff associated with it. During my last year as a professor at Arizona State University, the faculty development office undertook a project to assist faculty members to become better teachers. The project involved identifying the seventy-five best teachers on the…
During this past year, I spent seven weeks getting infused with antibiotics twice a day at a local hospital. During that time, I got to know the reception employees and volunteers very well and they treated me with the utmost kindness. So much so that when my treatments were finished I wrote the hospital CEO…
For the most part, people prefer to do business with people they like and trust. That’s why personal relationships are far more effective when it comes to getting people to say ‘yes’ than the mastering of any sales technique. Let me give you an example: Eighty to ninety percent of the people who go…