Personally Touched
“Touchy-feely” is a condescending term used to put down management tools that openly focus on people and meeting their needs. The connotation is that such tools are somehow grossly inferior to the more common hard-nosed managemen tools that use fear as a motivator and ignore people’s needs. What touchy-feely really means is that people have feelings and they need to be personally touched if you expect to bring out their best. On the other hand, there isn’t a hard-nosed management tool on the planet that will bring out the best in people–they all bring out people’s worst. So, the next time someone accuses you of being touchy-feely, respond by saying, “You bet! I want people to give me their best not their worst.”
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