There is only one thing that gets people excited about doing anything; it’s their self-interest–what’s in it for them.  So, if you want to get people excited about going the extra mile for you over and over again, all you have to do is figure out their self-interest and connect it with yours.  This may seem a little tricky at first, but it’s really easy once you get the hang of it.   So, for the next several weeks, the Example of the Week section of this Weekly Reminder will show you how to do this.  In no time at all, you’ll become an expert and have those around you eating out of the palm of your hand.

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